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bringing customers to your business. |
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diane p. scott |
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ms. scott�s primary focus is� restaurants, small businesses and associations on capitol hill in washington, dc. |
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welcome |
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services offered � marketing and branding strategy � website creation and hosting � preferred guest programs � quarterly electronic newsletters � press releases and articles as the owner of a small business, ms. scott understands the importance of a cost effective marketing strategy for restaurants, small businesses and associations.� bringing over 20 years experience in marketing and hospitality, she works with her clients to provide a marketing and branding strategy that meets their needs and works within their budget.� a key to keeping costs down is creating a program that utilizes electronic distribution for delivering your message.�� the initial electronic tool is creation of a website.� she meets with the client to determine what information to include, format, colors, and preferred web address.� once the website is online, ms. scott works to ensure the website is included in search engines and links on other sites for referrals.� the web hosting facility that ms. scott uses provides marketing data that shows who is looking at the site, how they got there, and what is working or not.� this allows refinements to be made to optimize the web presence. effective communication with your customer is a must in today�s non-stop world.� ms. scott has created preferred guest programs that allow her clients to collect contact information from their guests and use the information to send electronic newsletters, special event reminders and celebration coupons for birthdays and anniversaries via email.� using electronic distribution there is no cost for printing or postage and delivery is immediate. targeted print advertising and use of free media are areas often overlooked by small business owners.� ms. scott works with her clients to determine the best use of their advertising dollar.� if a company advertises with a local newspaper, that newspaper is more inclined to print press releases or articles on the business.�� once a press release or article has been written, she uses her good working relationships with the publishers/editors of the local newspapers to have it published.
for more information on how ms. scott can help your business, please click here.
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post office box 15649 washington, dc 20003 |
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contact us at: |
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phone: 202-487-3321 e-mail: info@dianepscott.com |
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diane is a member of the following community organizations:
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